Joie Jager, the designer of Soixante Neuf Inc., was born in Los Angeles and raised in Northern California. This self-taught artist has been designing since her late teens. She started making jewelry for herself and later sold pieces to local Los Angeles stores. Her hobby became a full-time venture.

All of Joie's jewelry is trademarked with her unique, feminine, bold, yet delicate style. Her main goal is to have the person wearing her jewelry feel as though it was specially made just for her.